Introducing Green Choice
The standard
for sustainable tourism
What is Green Choice certification?
Guaranteeing transparency and credibility
Green Choice certification guarantees transparency and credibility for businesses that want to demonstrate their commitment to sustainability. At the same time, it strengthens the confidence of guests and partners in the company’s responsible actions.
Sustainable or ecological tourism is an area of tourist activity that has begun to gain strength when choosing a destination, as environmental awareness and the importance of biodiversity preservation has grown worldwide. Since 2013 the Green Choice certification for the sustainable tourism standard is based on policies already established around the world and adapted to local condition.
Let your travel footprint be light, but let your impact be profound.
— National Geographic
Why Green Choice certification is important
Building tourism that lasts—for people, places, and the planet
A sustainable tourism certification is crucial as it:
protects the environment
preserves cultural heritage
boosts local economies
ensures quality
raises consumer awareness
offers market advantages
ensures regulatory compliance
promotes long-term destination viability
demonstrates social responsibility
encourages continuous improvement.
This certificate can be granted to all types of tourist accommodation services that demonstrate that they are developed sustainably and comply with the principles of the standard. Sustainable tourism certifications are designed to voluntarily evaluate and monitor the environmental and social impact of tourism organizations or destinations that facilitate tourism activities. Independent third party certification bodies carries out an independent and competent verification of the sustainability performance of companies.
The Green Choice standard is compliant with Travalyst’s criteria
Benefits of certification
With Green Choice certification, you will enjoy a range of benefits
Certification helps businesses communicate their environmental and social commitments to consumers. Backed by third-party audits, it builds trust, guides informed choices, and promotes responsible practices.
The main objective of Green Choice is to promote sustainable tourism and create greater environmental awareness and increase the preservation of biodiversity.
Hotels are evaluated for a three-year certification, and, if certified, are annually assessed to ensure constant compliance.
International inspection and certification bodies execute audits and certifications.
Green Choice certification can assist in enhancing reputation, reducing operating costs through resource efficiency, ensuring regulatory compliance, building customer trust and loyalty, and differentiating it from its competitors in a saturated market. It also demonstrates the hotel’s commitment to environmental and social responsibility, which can lead to positive community relations and long-term sustainability.
Apply for certification
Control Union is our current approved certification body and is formally recognized to assess and certify compliance with the relevant standards.
Contact us
Get in touch
Are you looking for a certain service, do you have any questions or do you want to apply for the certification program? Let us know.
We’re glad to be of help.
